REVEAL YOUR TRU SELF

Everything we do at tru on park is driven by one common goal: connection. When we opened our doors in 2012, we set out to create trusting, long-lasting relationships with our guests, delivering elevated experiences and superior results.

We’ve cultivated a laid-back yet professional atmosphere, equipped with a team that is tirelessly dedicated to the art of hairstyling. We aim to empower each of our guests to recognize their individual beauty, unlock their confidence and reveal their tru selves.

PURPOSE. PASSION. PEOPLE.

At tru on park, you’ll find an eclectic team of talented artists, each with their own unique styles and specialties but united in one common goal—to provide the highest-quality guest experience.

Here, we prioritize people. We’ve fostered an inclusive atmosphere for everyone that enters our doors—so you’ll always feel celebrated and comfortable in our salon. Tru on park is a welcoming space, with gender-neutral pricing and progressive principles that celebrate the unique diversity that makes our community beautiful.

OUR STUNNING SERVICES

We offer a full spectrum of luxury salon services—from precision cuts and advanced color techniques to the latest in hair extensions and styling for every occasion. Our team specializes in transformative color services, including custom blonding, vivid tones, and dimensional color, as well as a wide range of premium, up-to-date extension options.

Each artist at Tru on Park is fully licensed and continually trained in the latest products, techniques, and trends—so you’ll always leave feeling like the most confident, radiant version of yourself.

A PIECE OF PARK AVENUE HISTORY

Conveniently located in the heart of Rochester’s vibrant Park Avenue district, our salon space has been an integral part of our community’s history for over 150 years.

Built in 1870, 603 Park is a charming brick property said to be the avenue’s original farmhouse. But don’t let the timeless exterior fool you—here you’ll find all the latest technology and techniques, in a modern, luxurious interior that provides the perfect setting for an elevated salon experience.

OUR VALUES: SUSTAINABILITY, COMMUNITY & COLLABORATION

As an Aveda Concept Salon, Tru on Park proudly uses and carries Aveda products—the original leader in clean, plant-powered beauty since 1978.

All Aveda products are 100% vegan, cruelty-free, and formulated without harsh chemicals. With sustainably sourced, naturally derived ingredients, they deliver high-performance results while supporting the health and wellness of your hair—and the planet.

Beyond sustainability, we’re committed to giving back. We regularly partner with local businesses and support the Rochester community through philanthropic initiatives, fundraisers, and outreach events that help uplift and connect us all.